Sometimes commercials are pretty great. Most of the time they are not. Even the Super Bowl commercials are usually overrated. But ads exist for a reason. To inform. Educate. Get you to buy shit. And once in awhile an ad strikes the perfect chord and really speaks to you.

Behr rooted around in my brain and discovered some deep-seated insecurities with this one. The previous owners of your house had furniture that rubbed on the walls? Paint it! Streaks from condensation because the bathroom has ppor ventiation? Paint it! Your kids treat your basement like their own personal hockey rink? Well that’s fine. But paint it! Thank you Behr, this was just the motivation I needed tonight.

“Today Let’s Paint” makes no sense when you’re actually making a sentence. But whatever. I actually need to paint my walls.